For the first time since 2011, Apple has surpassed Samsung in terms of global smartphone shipment volume, according to a report by Bloomberg, citing research from Counterpoint Research (CR).
Analysts estimate that in 2025, Apple is projected to see iPhone shipments grow by 10%, while Samsung’s sales will only increase by 4.6%. Should CR’s forecast materialize, the American corporation would secure the top position among smartphone manufacturers by year-end, marking the first time this has occurred in 14 years.
Experts attribute Apple’s success to the robust sales of the iPhone 17 lineup. In the first month following the release of this smartphone, iPhone shipments surged by 22%, even as the overall market contracted by 2.7%. In October, Apple’s shipments jumped by 37% year-over-year, compared to a global market growth of just 8%.
CR data suggests that Apple will conclude the current year with a 19.4% market share, overtaking Samsung.
Analysts further anticipate that Apple will maintain its dominance in the smartphone arena at least until 2029, a position bolstered by the expected introduction of a foldable iPhone and a more budget-friendly iPhone 17e model.
Meanwhile, news emerged last week that industrial designer Abidur Choudhury, who was involved in the development of the unsuccessful iPhone Air project, has departed from Apple. Bloomberg reports that he is moving to an AI startup. His departure represents a setback for the design division, which has seen several key personnel leave in recent years.
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