This transaction occurs amidst a surge in the secondhand goods market. This sector is drawing consumers due to more accessible pricing and the chance to discover one-of-a-kind items, aligning perfectly with the growing movement to reduce waste.
eBay CEO Jamie Iannone stated that this acquisition will enable the company to solidify its foothold within younger demographics. “We firmly believe that under the eBay umbrella, Depop will be even better positioned for sustained expansion, benefiting from our existing scale, complementary offerings, and operational strengths,” he remarked.
As of December 31, 2025, Depop boasted 7 million active buyers, nearly 90% of whom are under the age of 34, alongside more than 3 million active sellers. The platform was initially established in 2011 and came under Etsy’s ownership five years ago when Etsy paid $1.6 billion for it.
Etsy plans to utilize the proceeds for general corporate purposes, which includes share buybacks and investments back into its core marketplace operations. The deal, which has received approval from the boards of directors of both involved companies, is anticipated to finalize during the second quarter of 2026.
Both firms emphasized that Depop will retain its distinct brand identity, its operating platform, and its established corporate culture.
Following the announcement of this agreement, eBay’s stock value rose by over 7%, while Etsy’s shares surged by nearly 15% in after-hours trading.
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