Japanese firm Sony and Chinese giant TCL are establishing a joint venture focused on television manufacturing, where the Asian partner will secure a controlling stake. This information comes from the publication The Verge.
The partnership agreement has already been formalized. TCL will hold a 51% share in the new entity, with Sony retaining 49%. The joint venture is anticipated to commence operations in April 2027, pending the receipt of all necessary authorizations.
Sony stated, “This collaboration will merge Sony’s expertise in image and sound processing, brand equity, and operational know-how with TCL’s proprietary display technologies, expansive global reach, and superior efficiency.”
The newly formed company will manage the entire process, encompassing everything from the conception and design stages through to the production and distribution of televisions and audio equipment under the Sony and Bravia trademarks. For TCL, this represents a chance to penetrate the premium electronics market segment.
TCL Chairman, Du Hwan, remarked, “We anticipate strengthening our brand’s value, achieving greater economies of scale, and streamlining our supply chain to deliver products and services of exceptional quality to our consumers.”
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