A 15-second clip, brought to life by artificial intelligence, depicting Brad Pitt and Tom Cruise engaging in a rooftop brawl, has triggered a wave of apprehension and outrage across Hollywood, as reported by The New York Times.
This visual content was crafted by Irish director Ruairà Robinson, utilizing the AI platform Seedance 2.0, a creation of the Chinese firm ByteDance. The short film incorporates energetic camera angles, convincing stunt work, authentic-sounding dialogue from the actors, and sound design reminiscent of major motion pictures.
Despite its brevity, the output proved so convincing that it fostered significant worry within the film industry circles.
Charles Rivkin, CEO of the Motion Picture Association (MPA), called upon ByteDance to “immediately cease and desist any unlawful activity,” labeling such AI-generated material as an unauthorized appropriation of copyrighted assets.
Furthermore, the company Disney leveled accusations, asserting that Seedance 2.0 grants users entry to a “pirated” collection of Disney characters, which are currently being employed in fan-made works without granting permission to the rights holders.
Rhett Reese, a screenwriter for the “Deadpool” franchise, admitted that the video sent “a shiver down my spine” upon viewing it. He suggested that the primary danger isn’t the technology in isolation, but rather the potential for studios to employ it as a means to cut expenses.
“A script churned out by AI will be less costly than one penned by someone like me. Deep down, that is precisely what’s terrifying,” he commented.
It was previously publicized that American radio host David Greene filed a lawsuit against Google, alleging that the company leveraged his vocal likeness to train its artificial intelligence systems.
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