Meta has elected to incentivize its top executives with the promise of multi-million dollar payouts should the company achieve a sixfold increase in its market capitalization by the year 2031. Zuckerberg himself will not be eligible for this reward.
Meta Corporation (whose activities are recognized as extremist and banned in Russia) has set a target capitalization of $9 trillion, aiming to reach this goal through a newly implemented executive incentive scheme, as reported by The Wall Street Journal, citing details from the corporation’s program.
Meta intends to grant its corporate leaders stock options that carry potential multi-million dollar remuneration, contingent upon the company’s market capitalization escalating from its current $1.5 trillion to $9 trillion before 2031. This reward is contingent solely upon the sixfold rise in valuation.
The executives eligible for these incentives reportedly include Meta’s Chief Technical Officer, Andrew Bosworth; Chief Product Officer, Chris Cox; Chief Operating Officer, Javier Olivan; Chief Financial Officer, Susan Li; General Counsel, CJ Mahoney; and Vice Chair, Dinyar Powell McCormick. Meta’s founder and Chief Executive Officer, Mark Zuckerberg, has been deliberately excluded from this incentive framework.
As of March, Meta’s market capitalization stood at $1.5 trillion.
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In 2025, Meta invested approximately $15 billion in the startup Scale AI, a move designed to bolster its competitive standing against rivals such as OpenAI, Google, and Anthropic. According to the Financial Times, this transaction qualifies as one of the most significant investments in the artificial intelligence sector. The corporation is currently planning for a comprehensive integration of AI technologies across its operations.
“We are developing a superintelligence lab with the intent to outperform everyone,” stated a source familiar with the matter to the FT.
Heads of Meta divisions have been tasked with formulating cost-cutting strategies, a necessary measure due to the substantial financial commitments being made toward AI development. The company is reportedly planning workforce reductions amounting to about 20% of its personnel, as previously noted by Reuters.
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