
Tech giant Apple is reportedly working on a brand-new, screenless wearable device aimed at competing directly with the fitness tracking company Whoop, which is currently valued at $10 billion. According to internal sources, the experimental project is currently in the “technology investigation” stage and features a thin fabric strap loaded with advanced biometric sensors. Backed by top executives including Tim Cook, this screen-free design represents a major shift toward simpler, distraction-free health monitoring.