The American Heart Association (AHA) has initiated a massive public push demanding an official, strict federal definition of ultra-processed foods (UPFs). According to a newly published AHA national survey, while 90% of adults recognize the phrase, only 35% truly understand what constitutes a UPF, leaving them highly vulnerable to aggressive corporate marketing. Top medical officials have openly condemned “Big Soda” and industrial food conglomerates for mounting multi-million dollar lobby campaigns to block regulatory front-of-pack warning labels and preserve profit margins at the cost of global heart health.
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