As reported by Bloomberg’s journalist Mark Gurman, Apple now intends to launch its initial smart glasses by the end of 2027. Previously, a rollout was anticipated for early 2027; however, development hurdles have led to delays in the project.
Gurman suggests that the device will feature oval cameras and will be available in several frame styles and unique color options. Apple is reportedly experimenting with various casing designs, including an option with a large rectangular frame, a sleeker rectangular version reminiscent of Tim Cook’s own eyewear, and also larger and smaller circular or oval models. Among the potential color selections mentioned are black, blue, and light brown.
The initial Apple Glasses, based on the descriptions, are not expected to be full-fledged augmented reality glasses. According to Gurman, an integrated AR display within the lenses is not anticipated at launch; such technology might only materialize several years down the line. Nevertheless, the device is slated to incorporate cameras for capturing photos and videos, microphones, speakers for playing music, handling calls, and delivering Siri notifications, along with support for turn-by-turn navigation on walking routes.
In the long term, Apple reportedly envisions the glasses evolving into a device focused on health and vision enhancement. However, these capabilities, according to sources, are on a more distant horizon and are unlikely to be present in the first generation.
Gurman also indicates that Apple’s CEO, Tim Cook, considers smart glasses a significant priority before his leadership is transferred to John Ternus, which is expected on September 1st. This underscores the particular importance of the project for the company: Apple may aim to establish a new category of wearable devices that could eventually complement the iPhone, Apple Watch, and AirPods.
Preliminary information suggests the glasses will compete in the price bracket of $200 to $500 in the US. If Apple indeed manages to maintain pricing within this range, the initial product could lean more towards a mass-market accessory with camera, audio, and Siri functionalities, rather than a high-priced AR headset.
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