As consumer advocates raise growing concerns over the rapid deployment of digital shelf labels, Walmart US CEO John Furner issued a definitive corporate pledge today. The retail giant explicitly promised that it will not utilize personal data or real-time AI tools to dynamically alter prices based on the time of day or customer demographics. Despite aggressively rolling out electronic tags to replace paper labels across thousands of supermarkets, the company clarified that its automated shopping assistant, Sparky, is barred from hiding affordable options or surge-pricing items during high-demand hours.
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