A staggering market analytics report by Counterpoint Research reveals that global smartphone shipments have plummeted by 20 percent year-over-year, hitting their lowest operational threshold since 2012. The severe economic disruption is being driven by an ongoing crisis dubbed ‘RAMageddon’—a relentless surge in mobile memory component prices. To sustain quarterly profitability, major smartphone companies like Apple and Samsung have passed these supply chain costs onto end-consumers, forcing a 20 percent average retail price hike across global markets.
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