
Samsung Electronics is making a big splash at Gamescom 2026 with an immersive exhibition showcasing its comprehensive gaming ecosystem. Spanning PC, console, and mobile gaming, the company’s display (under the theme «#PlaySamsung») aims to demonstrate how its range of devices — from gaming monitors and SSDs to headsets and mobile solutions — work together to deliver more immersive and connected experiences. Key highlights include the unveiling of the 2027 Odyssey gaming monitor lineup (featuring innovations like the world’s first 6K gaming monitor and a glass-free 3D option) and new portable SSD products. Additionally, Samsung is highlighting AI-powered features like Neural Frame Fusion in its Galaxy Z Fold8 series, which generates pixels and frames in real time to improve power efficiency and maintain smooth performance.